LAND ROVER CLASSIC PARTS

New parts distribution programme for 'Classic' Land Rover vehicles.

Covers Range Rover Classic from launch to pre 1994 MY and Discovery Series 1 to 1995 MY.

Objective to convert majority of UK/Worldwide Land Rover Dealers from existing Land Rover business to the new LRCP programme, and introduce new brand to target audience in a well established marketplace.

Pure Automotive developed all of the launch material plus follow-up activity including, Dealer Toolkit on CD-Rom, national advertising, tactical literature, exhibition material and corporate identity.